BACKGROUND

Launched originally as Star Racing back in 1999, the company rebranded to Star Sports in the summer of 2009 to reflect the dramatic increase in the number of sports bets it now takes.

Owner Ben Keith, who was previously a leading on-course greyhound racing layer having earlier worked with both Victor Chandler and City Index, still runs the business as Managing Director.

Star Sports continues to grow on the back of its reputation for offering not just a quality service, but also by accommodating some of the largest bets struck in the industry and rewarding the loyalty of its clients.