AUTHOR: Star Sports Content

BEN’S BLOG: ‘A Party Political Broadcast on behalf of The Star Sports Party: Our Royal Ascot Message’

ben_keith_team-150x150[dropcap]S[/dropcap]o, Blog, what’s YOUR MOVE at Royal Ascot this week?

Are you a Punter, who’s going to be grafting in the betting-shops, working all the silly concessions and place-terms, The Firms will be offering? There’s plenty of big handicaps to make ‘reverse books’ in. And too, a steady stream of short-ones to work round.

Or are you a Bookmaker? Is this your first ‘Up’ at Royal Ascot, betting in the ring? It’s good. And it gets busy. So be ready. If ever, you can ‘get’ a favourite ‘cheap’, it’s at Ascot or Cheltenham, so I tend to ‘come off’ favourites early in the betting, and try and get them in the book late on.

Do you have a betting-shop? Make sure it’s clean and your Staff are smart. Customer-service is the only way to nick Punters off The Firms now.

Maybe, you’re a stable-lad or trainer, and you’re on the way to the Festival, with runners of your own for the very first time? We all watch you work with amazement.

Whatever your move at Royal Ascot 2017: STAR SPORTS WISH YOU THE VERY BEST OF LUCK.

Over and out, B x

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