5 September, 2019

AUTHOR: Star Sports Content

BETTING ODDITIES blog: Reach out, he’ll be there

BETTING ODDITIES: In the first of a new weekly Monday blog, DAVID STEWART takes a sideways look at some of the stories making the news in the betting world and beyond.

DAVID STEWART is a freelance digital betting producer and journalist. His CV includes: The Sun, The Sporting Life, Racing Post, At The Races, The Sportsman, lead feature writer for Sky’s Betview magazine and senior producer Timeform Radio.


“Love it or hate it, just give it a try…” was Marmite’s successful marketing campaign. Successful, I thought, until I asked a friend whether they liked Marmite and they went for the 33/1 shot “SOME of the time”. Never ignore the outsider of three.

Racing Blogger, AKA Stephen Power, polarises opinion. Some think he’s the next sliced bread, others think he’s more bread rolls or sadly rather trolls.

I’m not going to get involved in that debate, not this week anyway.

This is bigger than Blogger. It’s a perspective on where media, in general, is heading.

I’m enjoying watching some of the US Open tennis this week. Not on BBC, ITV, Channel 4, SKY, Eurosport but the new kids on the block Amazon Prime. Apparently, the £7.99 direct debit I despatch to them each month, to cover my inherent laziness when it comes to shopping, also unlocks the door for live coverage and I’ve been impressed.

Blogger has 22.4k followers so, like him or loathe him, he has a voice or as ‘blue sky thinking’ marketing types would excitedly say …. ‘a reach’.

The stats get more interesting though when you look under the bonnet at his interactions. His pinned tweet interview with Aidan O’Brien has had 78.7k views. Basically more than three times his followers.

Compare that to the more ‘established’ media and it stacks up well.

ITV Racing’s (76k followers) recent interview clips have attracted:

John Gosden (Oli Bell pinned tweet) 9.1k
Matt Chapman Sweet Stall 5.2k
Mick Appleby (Oli Bell) interview: 2.2k

(* Figures approximate as of 1 September)

We’re not comparing like for like, accepted, but based on this limited evidence Blogger is outperforming and ITV is underperforming, or, not forgetting the outsider of three, perhaps BOTH.

It wasn’t that long ago that appearing on terrestrial TV was seen as ‘making it’ to the very top. The figures might now say otherwise.  How long before advertisers also cotton on to this brave new world where selfie sticks and a mobile phone can compete with outside broadcast trucks and satellite uplink facilities?


Have enjoyed some good films recently and could get VERY used to the comfortable environs of Everyman, Esher. Drinks and nibbles brought to your personal sofa, what’s not to like !

Biopics are a very much in vogue genre and my recent top four in reverse order:

4️⃣ Bohemian Rhapsody (Queen)
3️⃣ Rocketman (Elton John)
2️⃣ Yesterday (Beatles)
1️⃣ Blinded By The Light (Bruce Springsteen)

I’m not a huge Springsteen fan but the (true) story behind Blinded By The Light carries much more weight than just the music alone and as an 80’s kid I loved all the nostalgia of Chopper bikes, Rubik’s Cubes, Smash Hits and Top Deck lager.

Not sure whether Legend is a film I’d like to see but their marketing campaign below deserves top marks for the way they’ve embellished the Guardian’s rather lukewarm two-star review !



The growth of women’s sport is growing exponentially and over the coming years I would invest in every aspect of it. Horse racing is leading from the front and I can imagine in just five years time women’s sport across the board will quite rightly close the equality gap even closer. Not withstanding nuances of lady jockey allowances, number of sets played in tennis etc to be resolved.

Sport needs to be competitive though. New Zealand U19 Women played Samoa U19 Women on Sunday and the score was, er, 30-0.

11 goals in the first half, 19 in the second half including an injury time strike in the 91st minute. Just to make certain.

Those ‘both teams to score’ bets are never easy to land 😉

Views of authors do not necessarily represent views of Star Sports Bookmakers.

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