AUTHOR: Star Sports Content

BETTING ODDITIES: Relentless dumbing-down

BETTING ODDITIES: In his latest weekly blog, DAVID STEWART takes a sideways look at some of the stories making the news in the betting world and beyond.


Vanessa Ryle made an excellent point on Sky Racing this week.

She argued a good case for TV racing coverage to go deeper and do it better than ever before.

There’s been a belief for a long time that to create new audiences racing has to ‘dumb-down’.

Not for me it doesn’t. I don’t think any other sport dumbs-down to such an extent as racing does at times.

TECHNICAL CITATION: Dumbing down is the deliberate oversimplification of intellectual content in education, literature, and cinema, news, video games and culture. The term “dumbing down” originated in 1933, as movie-business slang used by screenplay writers, meaning: “[to] revise so as to appeal to those of little education or intelligence”.

Guess what, the audience out there in 2020 are used to intelligent discussion and thought-provoking statistics in other sports and don’t need patronising by sometimes clueless/lazy output.

That doesn’t mean make the sport dull – far from it – it’s a desire to reimagine it for the modern audience. There’s still plenty of room for entertainment from the Get In show etc.

I watch other sports and don’t feel I’m been talked down to. I want to understand the nuances and detail of the sport.

I went on a journey learning about racing and still want to go on learning.

Don’t we all aspire to be better? So why dumb-down?


Never order the second cheapest bottle of wine in a restaurant.

Apparently it’s the mug choice and the ‘second fav’ has the biggest mark-up of all.

Punters, trying hard not to be seen to be skinflint often pick the second in but the restaurants are on to it.

Yet another edge evaporates.

ยฃ106,000,000,000 REASONS TO BE CROSS

Surprise surprise – costs on Crossrail have spiralled to ยฃ106 billion.

What an absolute outrage. “It’s for business” is the justification. Yep, the same business that does a lot of meetings by video conferencing and Skype in 2020.

I travel north a lot on the train (East coast rather than West admittedly) and I’m not that obsessed about trying to set a new PB time on each journey.

I actually enjoy the travel, can work, read, listen to music, eat, drink or sleep. I’m all for the train taking the strain but not at this cost.


OK, so this is VERY childish and immature but I defy you not to laugh. At the infectious laughter if nothing else. The only way I wouldn’t find the funny side is if it was played on me, obviously ๐Ÿ™


DAVID STEWART is a freelance digital betting producer and journalist.ย His CV includes: The Sun, The Sporting Life, Racing Post, At The Races, The Sportsman, lead feature writer for Sky’s Betview magazine and senior producer Timeform Radio.

Views of authors do not necessarily represent views of Star Sports Bookmakers.

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