Interview: SHANE ANDERSON Shane Anderson is the senior director of group content and brand at Better Collective. Anderson, who was previously general manager and editor-in-chief of Racing.com, is a well known figure in Australian racing who was a member of Racing.com since its launch in 2014, acting as both a television presenter and member of the executive management team, and was an anchor for industry news and affairs program After The Last. Meeting Shane Anderson.
SHANE ANDERSON (part 1 of 3)
In Part 1, Shane talks about how he got into racing, the spread of the sport on an international basis, and the inspiration he drew from early racing heroes Roy Higgins and Bart Cummings plus his first punting memories.
SHANE ANDERSON (part 2 of 3)
In Part 2, Shane talks about his time at Racing.com, his journey to editor-in-chief and why he moved to Europe to join Better Collective – along with sharing a few thoughts on what racing in Europe could learn from the sport down under.
SHANE ANDERSON (part 3 of 3)
In Part 3, Shane gives us a steer on which jockeys and trainers we should be looking out for when watching action down under, how the sport can attract new fans, and who he’d invite to have around his dinner table.