AUTHOR: Star Sports Content


Interview: WILLIAM WOODHAMS CEO of Fitzdares Bookmakers, William Woodhams has gravitated to the betting industry via marketing, fashion, Formula One and other high end brands. He’s not new to the world of gambling though, his lineage is strewn with colourful horseracing characters including trainers, professional punters and broadcasters. He’s grasped the bookmaking nettle with mettle and has his own ideas about how things should be done, properly. Meeting William Woodhams.

WILLIAM WOODHAMS (part 1 of 3)

In this series of three interviews William Woodhams, the CEO of Fitzdares Bookmakers talks about his career path before joining what has been labelled ‘The World’s Poshest Bookmakers’. His background includes selling: watches, formula one cars, and booze. He talks about his racing background throughout his family lineage, being schooled in a Navy Academy, having access to a Submarine Commander’s betting account when aged just 14, falling in love with racing, punting and how the betting industry isn’t as cut-throat as fashion.

WILLIAM WOODHAMS (part 2 of 3)

In part 2 William talks about protecting punters, growing the business, being exclusive in offering great customer service without being snooty.

WILLIAM WOODHAMS (part 3 of 3)

In the final part of his three part interview, William talks about building a brand, dealing with the contradictions of punters and bookmakers wanting each other’s money and how he’d rather offer five star sporting experiences to his clients rather than an advert or special offers.


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