Interview YONI SIDI: Born in London, Yoni moved to Israel to pursue becoming a professional footballer. Instead he found himself joining the Israeli Army which was tough, next up, working at a beach bar where he perfected the art of selling. After joining an on-line casino company’s marketing dept he flew through the ranks. By age 24 he was setting up the London office and overseeing a merger with bookmaking giants William Hill. Soon after he was forming his own business and hitting the heights again. This interview also deals with the thorny subjects of VIP customers, restrictions and the ‘morality’ of online gaming. Meeting Yoni Sidi.
YONI SIDI (part 1 of 4)
Yoni Sidi has been hugely successful working in the marketing industry, concentrating on the online casino industry. In part one he talks about starting life in London, moving to Israel to try and make it as a professional footballer, ending up enlisting in the Israeli Army. He got a job in a beach bar where some larger than life characters led him to Internet marketing….
YONI SIDI (part 2 of 4)
After getting off to a flyer, Yoni is heading up a London office aged just 24 with instructions to ‘buy the Internet’. He explains VIP management and an ultimate merger with William Hill.
YONI SIDI (part 3 of 4)
In part three, Gambling Marketing Expert Yoni talks about how a seven minute hold up at West Ham paid dividends and explains what differs between bad marketing and good.
YONI SIDI (part 4 of 4)
In the final part of his interview Yoni does some soul-searching as to how he feels morally about the business of trying to get people to gamble their money in online casinos and talks about the future of the business.