#BettingPeople: STEVE COULING

#BettingPeople: Head of trading at TTP (Trade The Prices) Steve Couling is an odds compiler and ex greyhound trainer who has enjoyed an innovative career compiling prices for the industry on many sports including German Ice Hockey and Basketball as well as more conventional horses and greyhounds. He was pivotal to the rise of Stan James and the introduction of BOG. His story is a fascinating one, in four parts.

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STEVE COULING Part 1 of 4

Steve talks about his lofty title, which sports he’s compiled odds on, how he gets a handle on so many sports, where he learnt to price an event and most importantly, how he does it including the homework on something like German Ice Hockey.

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STEVE COULING Part 2 of 4

Steve talks about training 80 greyhound winners around flapping tracks, he explains the difference between flapping and regular greyhound racing, he talks about his ability to price greyhounds and horses and discusses the perils of betting on flapping dogs.

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STEVE COULING Part 3 of 4

Steve talks about his career start in 1980, working for Ladbrokes then Stan James, the dawn ‘race of the day’ aka BOG, Steve Fisher of Stan James taking him on board, introducing the tricast on dogs, his responsibility going from pricing for 12 to 250 shops and being responsible for all odds published at one point.

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STEVE COULING Part 4 of 4

Steve concludes with the introduction of betting in running on football, manually setting the odds, golf in-running, some iffy bets along the way, parting ways with Stan James in 2009, what happened next and pricing the dogs at Swindon.

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STEVE COULING #BettingPeople PODCAST

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